Privacy Policy

This Privacy Policy is designed to inform users of the policies and procedures of Uppified Play (“Uppified” “Fanami Project” “we“, “our” or “us“) on the collection, use and disclosure of your information on www.Uppified.io, www.Uppified.me  (the “Websites“) and the services, features, content or applications we offer through our products directly to you (collectively with the Website and Smartphone App (each as defined below) the “Service“).

We receive information about you from various sources, including: (i) if you register for the Website and/or the Service, through your user account on the Service (your “Account“); (ii) your use of the Services through the Uppified mobile application (“Smartphone App“) and (iii)
engaging in loyalty programs (“Programs”) offered by Uppified merchant partners (each a “Merchant”) in connection with the Service, and/or (iv) from third party websites and services. When you
use the Service, you are consenting to the collection, transfer, manipulation, storage, disclosure and other uses of
your information as described in this Privacy Policy. BY ACCESSING OR USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTAND AND AGREE TO BE BOUND BY THIS PRIVACY POLICY AND OUR WEBSITE TERMS OF SERVICE. IF YOU DO NOT AGREE TO THESE TERMS, DO NOT USE THE SERVICE.

Important Uppified Privacy Guideline

At Uppified we recognize the importance of your personal privacy. Except as disclosed in this Privacy Policy or as otherwise authorized by you, we will never share your email address, telephone number, or mailing address with a third party for their marketing purposes.

What information do we collect?

The information we gather enables us to personalize, improve and continue to operate the Service. In connection with
certain aspects of the Service, we may request, collect and/or display some of your Personal Information (as defined
below). We collect the following types of information from our users.

Personal Information: Uppified collects some personally identifiable information in connection with
the Service. When you sign up to create an Account, swipe your Plastic Card, use your SmartPhone App or the
Website, provide your phone number at a Merchant location, redeem cash-backs with Uppified or otherwise engage in a
loyalty program, submit content to Uppified, complete a survey, send us feedback, request information about the
Service, apply for a job or signup for special offers from third parties, Uppified may collect personally
identifiable information from you, such as your email address, first and last name, mailing address, telephone
number, and other informational that personally identifies you(collectively,
Personal Information“). You do not have to provide Personal
Information to Uppified, but you may not be able to take advantage of some or all the features of the Service if you
do not. You acknowledge that this information may be personal to you, and by creating an account on the Service and
providing Personal Information to us, you allow us (and others to the extent permitted under this Privacy Policy) to
identify you. We may use your contact information to send you information about our Service. You may unsubscribe
from these messages through your Account settings, although we, nonetheless, reserve the right to contact you when
we believe it is necessary, such as for Account recovery purposes.

Web Tracking Information and other Non-Personally Identifiable Information: Uppified and its third
party service providers may use web tracking technologies, such as cookies, web beacons, pixel tags and clear GIFs,
to collect data related to usage of the Service, the Programs and web and email marketing conducted by or on behalf
of Uppified. Such data may include the address of the websites you visited before and after you visited the Service,
the type of browser you are using, your Internet Protocol (IP) address, what pages in the Service you visit and what
links you clicked on (collectively, “Web Tracking Information“).
In order to collect Web Tracking Information and to make your use of the Service more efficient, we may store
cookies on your computer. Uppified and third party contractors engaged to provide services on behalf of Uppified
(“Contractors“) may also use web tracking technologies that are
placed in web pages on the Service or in email communications to collect information about actions that users take
when they interact with the Service or such email communications. Web Tracking Information is not correlated by
Uppified to individual users. However, some Web Tracking Information may include data, such as IP address data, that
is unique to your computer. You may be able to modify your browser settings to alter which web tracking technologies
are permitted when you use the Service, but this may affect the performance of the Service. Please be advised
that certain third parties that are beyond the scope of this Privacy Policy, such as advertisers, may collect Web
Tracking Information in connection with the Service. Uppified is not responsible for the acts or
omissions of such third parties.

In addition to Web Tracking Information, we may also have access to certain other types of non-personally
identifiable information. For example, when you use or register for the Service you may provide to us, or we
may otherwise have access to, demographic information, information relating to gender, marital status, date of
birth, purchase history, and other categories of information that do not specifically identify you (collectively,
with the Web Tracking Information, “Non-Personally Identifiable Information“).

Uppified usage of the Information received/collected

Personal Information: We will use and store Personal Information to deliver the Service to you, to
allow Merchants to accept Uppified as a loyalty program identifier, to redeem cash-backs, to deliver Program
information to you (as applicable), to market the Service and other products or services that may to be interest to
you, to improve our products and services, and for the internal operational and administrative purposes of the
Service.

Aggregate Information: We will also use Personal Information and Web Tracking Information, and
other information (including information from online and offline third party sources) to create aggregated data for
analytical and other purposes. This aggregate statistical information does not contain any information in a form
that specifically identifies you. It is used in a variety of ways, including to allow us to understand
our customer base and to better serve our market.

Non-Personally Identifiable Information: Uppified may freely use Web Tracking Information and other
Non-Personally Identifiable Information in connection with Service, including: to administer the
Service, to understand how well our Service is working, to market the Service and other products and services, to
develop aggregate, statistical information on usage of the Service and to generally improve the Service. For
example, this information allows us to determine which features visitors like best to help us improve our Service,
personalize your user experience, target marketing efforts, and measure overall effectiveness.

Email Communications: If you create an account and provide your email address, we will send you
administrative and promotional emails. If you wish to opt out of promotional emails, you may do so by following the
“unsubscribe” instructions in the email, or by editing your account settings. All users receive administrative
emails. If you wish to opt out of administrative emails, you must delete your account entirely and cease use of the
Service.

Text Message/SMS Communications: If you create an account and provide your telephone number, we will
send you administrative and promotional text messages. If you wish to opt out of promotional text messages, you may
do so by following the “opt-out” instructions in the text message, or by editing your account.

What information do we share with third parties?

Personal Information: Uppified does not disclose your email address, telephone number and mailing
address to any third party for marketing purposes. Except as otherwise provided under this Privacy Policy, Uppified
will disclose your Personal Information to third parties only in the following limited circumstances:

  1. if you use the Service, we may disclose your Personal Information to the associated Merchants (e.g., Merchants
    associated with the Programs you join) to facilitate the operation of the Programs and for other purposes
    dictated by the Merchant, including marketing the products and services of the Merchant;
  2. to Contractors who are performing marketing services, delivering goods, administering promotions, analyzing data
    and usage of the Service, processing credit card payments, operating the Service or providing support and
    maintenance services for the Service, or providing customer service. We use reasonable efforts to enter into
    agreements with all Contractors that require Contractors to use any unaggregated Personal Information they
    receive only to perform services for us; and
  3. when we have your consent to otherwise share the information.

Non-Personally Identifiable Information: We may disclose Web Tracking Information and other
Non-Personally Identifiable Information to third party advertisers and advertising agencies,
Merchants, Contractors, and other parties in order for Uppified and such third parties to analyze the
performance of the Service and the behavior of users, to operate and improve the Service, and to target offers to
users. We may also disclose, use or publish this information for other business purposes such as promoting the
Service.

Aggregate Information: Because the aggregate information we collect does not specifically identify
you, it may be shared with any number of parties. For example, we may disclose anonymous, aggregated
information to third parties such as potential business partners, Merchants, advertisers, and funding sources, in
order to describe our business and operations.

Network Operators: Use of the Service may involve use of the services of third party
telecommunications carriers and service providers (such as the services of the carrier that provides cell phone
service to you). Such carriers and service providers are not Uppified’s contractors, and any information that a
carrier collects in connection with your use of the Service is not “Personal Information” and is not subject to this
Privacy Policy. Uppified is not responsible for the acts or omissions of telecommunications carriers or service
providers.

Additional Disclosures: Notwithstanding anything to the contrary in this Privacy Policy, Uppified
reserves the right to use or disclose Personal Information and any other information Uppified collects in connection
with the Service (a) to any successor to Uppified’s business, including as a result of any merger, acquisition,
asset sale or similar transaction, (b) to any corporate affiliate of Uppified whose privacy practices are
substantially similar to ours, (c) to any law enforcement, judicial authority, or governmental or regulatory
authority, to the extent required by law or legal process, or (d) if in Uppified’s reasonable discretion, such
use or disclosure is necessary to enforce or protect Uppified’s legal rights or to protect third parties.

Protection for Children of Age under 13

Uppified does not knowingly collect or maintain Personal Information from persons under 13 years of age, and no part
of the Service is directed at persons under 13. If you are under 13 years of age, then please do not use the
Service. If Uppified learns that personally identifiable information of persons less than 13 years of age has been
collected without verifiable parental consent, then Uppified will take the appropriate steps to delete this
information. To make such a request, please contact us at [email protected]

Is Information About Me Secure?

Your Account information will be protected by a password for your privacy and security. You need to prevent
unauthorized access to your Account and Personal Information by selecting and protecting your password appropriately
and limiting access to your computer and browser by signing off after you have finished accessing your Account.

We seek to protect Account information to help ensure that it is kept private; however, we cannot guarantee the
security of any Account information or Personal Information. Unauthorized entry or use, hardware or software
failure, and other factors, may compromise the security of user information at any time.

We otherwise store all of our information, including your IP address information, using industry-standard techniques.
We do not guarantee or warrant that such techniques will prevent unauthorized access to information about you that
we store, including Personal Information.

What Information of Mine Can I Access?

If you are a registered user, you can access information associated with your Account by logging into the Service.
Registered and unregistered users can access and delete cookies through their web browser settings.

How Can I Delete My Account?

Should you ever decide to delete your Account, you may do so by emailing [email protected] If you terminate your
Account, any association between your Account and information we store will no longer be accessible through your
Account, although we may retain archival copies of your Account information. Please note that we are not responsible
for removing your Personal Information from the lists of any third party who has previously been provided your
information in accordance with this Privacy Policy or your consent, such as a Merchant. You should contact
such third parties directly. In addition, opt-outs on mobile devices may be device specific and we cannot at
this time guarantee the success of such opt-outs due to device limitations. Any public activity on your
Account prior to deletion will remain stored on our servers and will remain accessible to the public.

Direct Marketing Opt-Out Process:

If you do not want your Personal Information shared with any third party who may use such information for direct
marketing purposes, then you may opt-out of such disclosures by sending an email to us at [email protected]
Please note that if you opt-out in this manner, certain aspects of the Service may no longer be available to
you.

Social Network Features and Connections: If you use features on or associated with the Service that
interface with or otherwise interact with social network sites like Facebook and Twitter (“Social Network
Connections”), you agree that any Personal Information obtained by us by reason of your using Social Network
Connections will constitute Personal Information for the purposes of this Privacy Policy, and you consent to our use
and disclosure of such information and any other information obtained from Social Network Connections in accordance
with this Privacy Policy.

Communications with Us or Through the Service:

Any communication or material you transmit to us by email or otherwise, including any data, questions, comments,
suggestions, or the like is, and will be treated as, nonconfidential and nonproprietary. Except to the extent
expressly covered by this policy, anything you transmit or post may be used by us for any purpose, including but not
limited to, reproduction, disclosure, transmission, publication, broadcast and posting. Furthermore, you expressly
agree that we are free to use any ideas, concepts, know-how, or techniques contained in any communication you send
to us without compensation and for any purpose whatsoever, including but not limited to, developing, manufacturing
and marketing products and services using such information.

You should be aware that Personal Information which you voluntarily include and transmit online in a publicly
accessible blog, chat room, social media platform or otherwise online, or that you share in an open forum such as an
in-person panel or survey, may be viewed and used by others without any restrictions. We are unable to control
such uses of your Personal Information, and by using such services you assume the risk that the Personal Information
provided by you may be viewed and used by third parties for any number of purposes.

Amendment to the Privacy Policy.

We may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy
Policy in effect at the time such information is used. If we make changes in the way we collect or use information,
we will notify you by posting an announcement on the Service or sending you an email. A user is bound by any changes
to the Privacy Policy when he or she uses the Service after such changes have been first posted.

If you have any questions or concerns regarding privacy using the Service, please send us a detailed message to
[email protected]. We will make every effort to resolve your concerns.

Effective Date of this Privacy Policy: July 31, 2017